商务英语作文

时间：2021-02-25 08:43:42 商务英语我要投稿

精选商务英语作文合集十篇

　　无论在学习、工作或是生活中，大家都写过作文吧，通过作文可以把我们那些零零散散的思想，聚集在一块。那么你知道一篇好的作文该怎么写吗？下面是小编为大家整理的商务英语作文10篇，欢迎大家借鉴与参考，希望对大家有所帮助。

精选商务英语作文合集十篇

商务英语作文篇1

　　subject:bankdraftpayment

　　dearsirs，

　　thegoodsundercontractno。555wasdeliveredhereingoodorderandconditionandwearequitesatisfiedwithit。

　　pleasefindabankdrafttothevalueofus$80，000forpaymentofyourinvoiceno。1223sentbyairmail。anacknowledgementinduecoursewillbeappreciated。

　　yourstruly，

　　xxxx

　　主题：汇票付款

　　亲爱的先生；

　　第555号合同项下的货物完好的运抵我处，我们对货物甚感满意。

　　现寄去面额80000美元的银行汇票一张，以结清贵方航邮来的第1223号发票账款，请查收。如若及时给我方收讫通知，将不胜感激。

　　你忠实的

　　xxxx

商务英语作文篇2

　　正式介绍信是写信人因公务把自己的同事或业务关系介绍给某单位或某个人。这种介绍信言和格式比较规范、严谨，内容一般包括以下几个方面：

　　（1）简单地介绍一下被介绍人的身份和情况。

　　（2）说明事由，并要求对方对被介绍人提供某种帮助。

　　（3）对对方的帮助预先表示感谢。

　　（4）如果是熟悉的业务往来或老的工作关系，也可以附带询问一下工作上的近况和向对方致以问候。

　　（5）介绍信一般篇幅不长，前三个方面的`内容常常可以放在一个段落里。

　　1。实用范例 （1）

　　subject:introduction

　　dearmr。/ms。，

　　thisistointroducemr。frankjones，ournewmarketingspecialistwhowillbeinlondonfromapril5tomidaprilonbusiness。

　　weshallappreciateanyhelpyoucangivemr。jonesandwillalwaysbehappytoreciprocate。

　　yoursfaithfully，

　　yangning

　　尊敬的先生/小姐，

　　现向您推荐我们的市场专家弗兰克·琼斯先生。他将因公务在四月15日到四月中旬期间停留伦敦。

　　我们将非常感谢您向琼斯先生提供的任何帮助，并非常高兴施以回报。

商务英语作文篇3

　　Facing Business Challenges at Holiday Inn Worldwide

　　Sending Invitations Across the Globe

　　In the 1960s a family vacation in the United States usually meant loading the kids into the station wagon and driving off down the highway toward a tourist destination. And when weary vacationers needed to rest for the night, they often looked for the familiar green signs with “Holiday Inn” written in script and a colorful star for emphasis. All across the United States, this sign welcomed travelers to Holliday Inn hotels with promises of quality, comfort, and value.

　　By 1968 Holiday Inn was so well known in the United States that it began opening franchises in Europe. In 1973 the company opened its first Asian hotel in Japan, and in 1984 it became the first U.S.-based hotel to open for business in China. For 25 years Holiday Inn enjoyed great success in the European and Asian markets, opening 600 hotels and earning a reputation as upscale , professional, and well run.

　　However, in the 1980s Holiday Inn’s fortunes were beginning to fade in the United States. Many of the franchises were outdated and substandard . Family vacationers were being replaced by business travelers as the hotel industry’s bread and butter , and aggressive competitors with superior marketing strategies were targeting this growing segment . In addition, overbuilding had set off a wave of price discounting . As a result, both Holiday Inn’s share of the lodging market and its image took a nosedive .

　　But in the 1990s this icon of the U.S. highway was brought back to life after being purchased by Bass PLC, a British conglomerate. Bass moved quickly to make Holiday Inn Worldwide the leading hotel chain, not just in the United States but around the globe. In the United States, Holiday Inn pursued a strategy that segmented the market into different types of travelers and created a unique type of lodging for each group. Under names like Holiday Inn Express, Holiday Inn Select, Sunspree Resorts, and Crowne Plaza, the company offered different accommodations and amenities at different prices to suit the diverse needs of business and leisure travelers. Combined with a campaign to bring all of the franchises back up to a high standard of quality, the strategy quickly began to pay off.

　　Even so, the top brass at Holiday Inn Worldwide knows that the greatest growth potential is not in the saturated U.S. market but in the evolving markets of Europe, Asia, and Latin America. With increasing tourism and business development in these regions, the demand for comfortable, consistent, and affordable accommodations is booming . Holiday Inn needs a strategy for tapping this vast potential. Would the strategies that fueled Holiday Inn’s turnaround in the United States bring similar results internationally? Large-scale construction of new hotels will play a major role, so what kinds of hotels should they be? How can the company best meet the needs of a wide variety of international travelers? Should Holiday Inn expand through franchises or by opening company-owned hotels? Should the same type of promotion be used for the entire global market or should it be localized to each geographic area? These are questions that Raymond Lewis faces daily as vice president of marketing. If you were Lewis, how would you answer them?

　　Meeting Business Challenges at Holiday Inn Worldwide

　　Part of Raymond Lewis’s job is to monitor and predict changes in the ever-evolving global market . Among the trends he has observed is the increasing similarity between the needs and desires expressed by consumers and businesses around the world in certain product categories such as lodging. On the other hand, Lewis knows that various countries and cultures approach purchases differently, and that people of various cultures respond differently to product promotion . His challenge, then, is to figure out how to satisfy both the similar and the diverse needs of each new market.

　　Lewis also knows that all travelers, regardless of where they are from or where they are going, share many of the same desires, fears, and expectations when they are traveling. They may not speak the same language or live the same lives while at home, but when they’re on the road, all travelers are (1) away from home and out of their personal comfort zones, (2) in different and often unfamiliar surroundings, and (3) subject to the same hassles and hardships. Therefore, Holiday Inn focuses on delivering a consistent product around the world. This way, whether the hotel is in South Korea, India, Buenos Aires , or Israel, travelers know that they will always receive a comfortable room at a fair price.

　　In addition, the strategy of segmenting the market by types of travelers that proved so successful in the United States also works abroad, but in a different way. Segmentation in the hotel industry is a relatively new concept in Europe, and in Asia it is virtually nonexistent. This is largely because in many of the developing nations of Asia, travel has only recently become an option for the majority of people. As a result, not every type of Holiday Inn hotel will be successful in every country. The company must know each market very well before it decides which type of hotel to open. Does the area draw mainly tourists or business travelers? How long do visitors usually stay? Do people from surrounding areas travel often? What types of accommodations do competitors offer in the area? By knowing the answers to questions like these, Holiday Inn is able to decide which type of hotel will best serve the needs of travelers to the area. For example, the company opened a SunSpree Resort in Arequipa, Peru, close to Machu Pichu, a popular international tourist destination. Holiday Inn’s management team feels that Sunspree has a great chance for success in this location because the hotel caters to tourists.

　　In the same way, Holiday Inn management expects a mix of business and leisure travelers to visit Seoul, South Korea. Therefore, the new Holiday Inn Seoul appeals to a broad range of travelers by offering a business center, banquet facilities , four restaurants, a fitness center , and a gift shop.

　　Just as in its early days of expansion in the United States, Holiday Inn is accomplishing its international expansion through a mix of wholly owned facilities and franchises, depending on the availability of resources and potential for profit in each local market. Although franchising agreements place less risk on Holiday Inn Worldwide, they also require the company to give up more control than it would by opening wholly owned facilities. However, franchises must adhere to strict quality standards if they intend to operate under Holiday Inn’s famous name.

　　Lewis and his team also recognize that even though travelers have similar expectations for the quality and value they get in a hotel, sometimes they like to stay in places that don’t feel like hotel chains. Therefore, the company has opened hotels in Europe, Australia, and South Africa that have a style and character unique to their locations. In this way, Holiday Inn is able to tailor its global product to local markets.

　　Nonetheless, Holiday Inn’s promotion strategy is decidedly global, regardless of which markets it enters. Lewis bases the strategy on two themes: “Welcome” and “Stay with somebody you know.” Although the ad copy is translated when necessary, even the visual format is the same from country to country. Of course, cultural differences must be accommodated from time to time. For example, travelers in Britain preferred an ad that focused on a friendly doorman, whereas U.S. and German travelers preferred a more sentimental ad showing a businesswoman receiving a fax of a drawing from her child.

　　The inspiration for this global strategy came to Lewis, not surprisingly, while he was traveling. When boarding a plane at Dulles Airport outside of Washington, D.C., he passed a group of Russian teenagers gathered around a guitar player singing “Puff the Magic Dragon,” a folk song that was popular in the United States a few decades ago. This connection between cultures helped convince Lewis that the world’s people were alike in many ways, particularly in the field of pleasure and business travel.

　　It remains to be seen how successful Holiday Inn’s global strategy will be in the long run . The company is off to a flying start. However, competitors such as Marriott and Choice Hotels are moving quickly to make sure Holiday Inn doesn’t outpace them in the hot new global markets. But one thing is sure, Lewis and the rest of the management team are not content with Holiday Inn being a leading hotel chain in the United States. They want Holiday Inn to be the leader around the world.

商务英语作文篇4

　　Dear

　　Thank you for your kind letter regarding your exceptional treatment by one of our employees.

　　A copy of your letter has been forwarded to the personnel department and will be included in the employee's file. So seldom is it that a customer takes the time to write a letter of appreciation,that I feel moved to reward your initiative. Please accept the enclosed certificate,which,when presented,will entitle the bearer to a ten percent discount on the merchandise being purchased at that time.

　　This is but a small token of our appreciation of customers such as you,upon whose satisfaction we have been allowed to grow and prosper in this highly competitive marketplace. Again,on behalf of our entire organization, a heart-felt thank you.

商务英语作文篇5

　　by Paula

　　The Opportunity

　　Business etiquette is made up of significantly more important things than knowing which fork to use at lunch with a client. Unfortunately, in the perception of others, the devil is in the details. People may feel that if you can't be trusted not to embarrass yourself in business and social situations, you may lack the self-control necessary to be good at what you do. Etiquette is about presenting yourself with the kind of polish that shows you can be taken seriously. Etiquette is also about being comfortable around people (and making them comfortable around you!)

　　People are a key factor in your own and your business' success. Many potentially worthwhile and profitable alliances have been lost because of an unintentional breach of manners.

　　Dan McLeod, president of Positive Management Leadership Programs, a union avoidance company, says, "Show me a boss who treats his or her employees abrasively, and I'll show you an environment ripe for labor problems and obviously poor customers relations. Disrespectful and discourteous treatment of employees is passed along from the top."

商务英语作文篇6

　　To： Willian Huang， Department of General Affairs

　　From： Joseph Liu， Director of Personnel

　　Subject： Work Transfer

　　Date： July 15， 199-

　　I think， Mr. Huang， the Director of your Department has already talked to you about the change in your work. We have arranged to appoint you as section supervisor in the Security Department at a salary of US$** a month （20% increase） as from Tuesday， August 1， 199-. In your new post， you will be responsible to Mr. Francis Yang for the work of night shift employees in the department.

　　Your eight years of loyal service in the General Affairs Department have been appreciated by the leadership of the company. Your transfer is completely due to the need of company. You have known that many thefts have recently taken place that have caused heavy losses to our company. We trust that with your appointment to this post， the security work will be greatly strengthened.

　　Please write to confirm that you will accept this appointment.

商务英语作文篇7

　　启事是一种公告性的应用文。机关、团体或个人如有什么事情向他人公开说明某事或请求帮助，或对群众有什么要求，可把要说的意思简要地写成启事。启事有多种，象寻人启事、寻物启事、征婚启事、开业启事等等。

　　寻物启事

　　A Jacket Lost

　　In the playground, May12, a Jacket, green in colour and with a zipper in the collar lost, finder please return it to the owner, Krutch. Room 203, Dormitory 9.

　　寻茄克衫

　　5月12日本人不慎在操场丢失一件绿色，领口有拉链的茄克衫。拾到者请把茄克衫还给失主克鲁奇。地点九号宿舍楼203房间。

　　订婚启事

　　NOTICE OF ENGAGEMENT

　　Mr. and Mrs. Holand Walshman have the honour to announce the engagement of their daughter, Miss Lucy, to Mr. Samual Russell on Saturday, August 11, 20xx.

　　订婚启事

　　荷兰德·沃尔什曼先生及夫人荣幸地宣布，他们的小女露西与塞穆尔·罗素先生于20xx年八月十一日(星期六)订婚，兹特敬告亲友。

商务英语作文篇8

　　感谢信

　　Letter of Thanks

　　感谢信(Letter of Thanks)是外国政府机构或个人的关心、支持、帮助或热情款待表示感谢的对外函件。其具体格式和要求与邀请函相同。

　　例文

　　Date and Place

　　Mr.____

　　Minister of _____

　　(Address)

　　Beijing,China

　　Dear Minister,

　　I am writing this letter to thank you for you warm hospitality accorded to me and my delegation during our recent visit to your beautiful country. I would also like to thank you for your interesting discussion with me which I have found very informative and useful.

　　During the entire visit, my delegation and I were overwhelmed by the enthusiasm expressed by your business representatives on cooperation with China. I sincerely hope we could have more exchanges like this one when we would be able to continue our interesting discussion on possible ways to expand our bilateral ecomomic and trade relations and bring our business people together.

　　I am lookingforward to your early visit to China when I will be able to pay back some of the hospitality I received during my memorable stay in yur beautiful country. With kind personal regards,

　　Faithfully yours,

　　(Signed)

　　Mr.___ Minister of Economic Cooperation

　　PLACE

商务英语作文篇9

　　A number of employees clearly suffer from a lack of motivation as a result of dissatisfaction in one or more areas of their work. The key findings are outlined below:

　　Staff feel undervalued by the company, both on a financial and a personal level. It is generally felt that the companyˇs competitors offer higher levels of remuneration. The perception that the managers are unappreciative of staff efforts is particularly noticeable in the Sales Department.

　　Certain employees feel under-challenged. The company is clearly not exploiting its human resources.

　　There appears to be a breakdown of communication in the Production Department. The confusion and resultant ill-feeling towards managers has the potential to disrupt the production cycles.

　　Recommendations

　　We strongly recommend the following measures:

　　An evaluation of job profiles throughout the company to assess whether skills could be utilised more efficiently

　　A review of the current salary structure involving the comparison with similar organisations

　　It is also essential to investigate and take action regarding the communication in the Production and Sales Department.

商务英语作文篇10

　　Charm of intonation

　　Answering a phone in a clear and pleasant tone can show the speaker's professional demeanor and amiable personality.Although your partner can't see your face, your joy or irritation will come through your voice.When you call, your tone should be smooth, soft and serene. Then, if you can talk to each other with a smile, it will make your voice more friendly and enthusiastic.Never chew gum or eat while you're on the phone.

　　Decent questions and answers

　　The call should be answered immediately after the second bell rings

　　When the other party should take the initiative to identify the company or the name of the Department and its name, should not pick up the phone asked: “ Hello, who are you looking for? ” also, to call people need to leave a message should be clear to report the name, unit number, and a message in simple language.The end of the telephone conversation, usually made by the calling party, then politely said goodbye to each other.No matter what the reason for the telephone call, the party shall be responsible for the redial.

　　Telephone Message

　　In business complaints, it is most common to fail to return calls in a timely manner.In order not to lose every opportunity to clinch a deal, some companies even make telephone calls to be within an hour of the provisions of the reply.Generally within 24 hours of the phone message to reply, if you call back, just in case the other party is not in, but also to leave a message, indicating that you have called back.If you really can't call back personally, you should trust someone else.

　　Pay attention to jet lag

　　Before making a call, make sure the difference between the time difference and the working hours of each country. Don't make a phone call on the day off so as not to influence the rest of the day.Try not to call home even if the customer has told you the phone number at home.

　　Use the telephone properly

　　In America you can sell the goods to a person be strangers to each other by telephone, while in Europe, Latin American and Asian countries, telemarketing or on the phone for a long time to talk business on the unacceptable.The best way to develop good business relationships is to negotiate face to face with customers, while the telephone is mainly used to arrange interviews.Of course, once the two

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