商务英语作文汇编七篇
在日常学习、工作或生活中,大家最不陌生的就是作文了吧,作文是由文字组成,经过人的思想考虑,通过语言组织来表达一个主题意义的文体。为了让您在写作文时更加简单方便,下面是小编整理的商务英语作文7篇,希望对大家有所帮助。
商务英语作文 篇1
The Importance of the World Expo
The World Expo is basically different from ordinary exhibitions for trade and economic promotion.It is the highest-class exhibition in the world.It aims to promote the exchange of ideas and development of the world’s economy,culture,science and technology, to allow exhibitors to publicize and display their achievements and to improve international relationships.Accordingly,the World Expo with its 150-year history is regarded as the Olympic Games of economy,science and technology.
The World Expo is a global event,huge in space and content. The Expo does not discriminate(歧视)against exhibitors on any basis,creating an opportunity for the host country to publicize itself and improve foreign relations.The exhibitors demonstrate their most distinctive,latest and most advanced products.The host city can also use the World Expo to accelerate municipal construction(市政建设).During the World Expo,visitors from all over the world gather in the host country,which is advantageous for business and industry.It is such a large—scale international activity that countries compete vigorously against each other to win the host right.To date, a total of 24 cities in 13 countries have hosted the World Expo,including Britain,France,America,Germany,Belgium,Canada,Japan,Australia,Spain,Italy,Korea,Portugal and China.
世博会的重要意义
世博会与那些为促进贸易和经济发展的普通会展有着根本的.区别。它是世界上最高级别的博览会。它以促进思想交流,发展世界经济、文化和科技为目标,使参展者能够宣传和展示他们的成就并改善国际关系。因此,有着l50年历史的世博会被认为是经济、科学与技术的奥林匹克盛会。
世博会是一项全球性的活动,在规模和内容上堪称宏大。世博会不以任何理由歧视参展者,为承办国创造宣传自己、改善对外关系的机会。参展者展示他们最富特色、最新和最先进的产品。举办城市也可以利用世博会加速市政建设。在世博会期间,世界各地的参观者聚集到东道国,这对商业和工业都非常有利。它是一场规模如此盛大的国际活动,以至许多国家都为拥有举办权而相互展开激烈竞争。到目前为止,共有13个国家的24座城市举办过世博会,包括英国、法国、美国、德国、比利时、加拿大、日本、澳大利亚、西班牙、意大利、韩国、葡萄牙和中国。
商务英语作文 篇2
Gentlemen:
This is to inform you that we are unable to make delivery on the above referenced purchase order on the date indicated.
We should have our merchandise ready to ship within 10 days of the original delivery date and we hope that you can hold off until that time.
We did want to inform you of this delay as soon we were advised in order to give you as much time as possible to make alternate arrangements, if necessary. We can assure you, however, that if your order remains in force we will expedite delivery to you as soon as we have received the merchandise.
Please accept our apology for this delay and thank you for your understanding.
商务英语作文 篇3
To: Willian Huang, Department of General Affairs
From: Joseph Liu, Director of Personnel
Subject: Work Transfer
Date: July 15, 199-
I think, Mr. Huang, the Director of your Department has already talked to you about the change in your work. We have arranged to appoint you as section supervisor in the Security Department at a salary of US$** a month (20% increase) as from Tuesday, August 1, 199-. In your new post, you will be responsible to Mr. Francis Yang for the work of night shift employees in the department.
Your eight years of loyal service in the General Affairs Department have been appreciated by the leadership of the company. Your transfer is completely due to the need of company. You have known that many thefts have recently taken place that have caused heavy losses to our company. We trust that with your appointment to this post, the security work will be greatly strengthened.
Please write to confirm that you will accept this appointment.
商务英语作文 篇4
1. At a slower rate…
2. It reflects the great differences that exist between…
3. These figures were overwhelmingly greater than the corresponding figure of…
4. It can be seen from the chart that significantly…~er…than…
5. In all locations, A out numbered B…
6. These two pie charts show the differences between two groups of…
7. The first point to note is the huge increase (in the number of)…
8. A is more than ***times(bigger) than B
9. The biggest loss was to A,which decreased from***to ***of the whole.
10. The biggest gains(in graduate numbers) were made by A which,as a group,have increased by over **%
商务英语作文 篇5
Facing Business Challenges at Holiday Inn Worldwide
Sending Invitations Across the Globe
In the 1960s a family vacation in the United States usually meant loading the kids into the station wagon and driving off down the highway toward a tourist destination. And when weary vacationers needed to rest for the night, they often looked for the familiar green signs with “Holiday Inn” written in script and a colorful star for emphasis. All across the United States, this sign welcomed travelers to Holliday Inn hotels with promises of quality, comfort, and value.
By 1968 Holiday Inn was so well known in the United States that it began opening franchises in Europe. In 1973 the company opened its first Asian hotel in Japan, and in 1984 it became the first U.S.-based hotel to open for business in China. For 25 years Holiday Inn enjoyed great success in the European and Asian markets, opening 600 hotels and earning a reputation as upscale , professional, and well run.
However, in the 1980s Holiday Inn’s fortunes were beginning to fade in the United States. Many of the franchises were outdated and substandard . Family vacationers were being replaced by business travelers as the hotel industry’s bread and butter , and aggressive competitors with superior marketing strategies were targeting this growing segment . In addition, overbuilding had set off a wave of price discounting . As a result, both Holiday Inn’s share of the lodging market and its image took a nosedive .
But in the 1990s this icon of the U.S. highway was brought back to life after being purchased by Bass PLC, a British conglomerate. Bass moved quickly to make Holiday Inn Worldwide the leading hotel chain, not just in the United States but around the globe. In the United States, Holiday Inn pursued a strategy that segmented the market into different types of travelers and created a unique type of lodging for each group. Under names like Holiday Inn Express, Holiday Inn Select, Sunspree Resorts, and Crowne Plaza, the company offered different accommodations and amenities at different prices to suit the diverse needs of business and leisure travelers. Combined with a campaign to bring all of the franchises back up to a high standard of quality, the strategy quickly began to pay off.
Even so, the top brass at Holiday Inn Worldwide knows that the greatest growth potential is not in the saturated U.S. market but in the evolving markets of Europe, Asia, and Latin America. With increasing tourism and business development in these regions, the demand for comfortable, consistent, and affordable accommodations is booming . Holiday Inn needs a strategy for tapping this vast potential. Would the strategies that fueled Holiday Inn’s turnaround in the United States bring similar results internationally? Large-scale construction of new hotels will play a major role, so what kinds of hotels should they be? How can the company best meet the needs of a wide variety of international travelers? Should Holiday Inn expand through franchises or by opening company-owned hotels? Should the same type of promotion be used for the entire global market or should it be localized to each geographic area? These are questions that Raymond Lewis faces daily as vice president of marketing. If you were Lewis, how would you answer them?
Meeting Business Challenges at Holiday Inn Worldwide
Part of Raymond Lewis’s job is to monitor and predict changes in the ever-evolving global market . Among the trends he has observed is the increasing similarity between the needs and desires expressed by consumers and businesses around the world in certain product categories such as lodging. On the other hand, Lewis knows that various countries and cultures approach purchases differently, and that people of various cultures respond differently to product promotion . His challenge, then, is to figure out how to satisfy both the similar and the diverse needs of each new market.
Lewis also knows that all travelers, regardless of where they are from or where they are going, share many of the same desires, fears, and expectations when they are traveling. They may not speak the same language or live the same lives while at home, but when they’re on the road, all travelers are (1) away from home and out of their personal comfort zones, (2) in different and often unfamiliar surroundings, and (3) subject to the same hassles and hardships. Therefore, Holiday Inn focuses on delivering a consistent product around the world. This way, whether the hotel is in South Korea, India, Buenos Aires , or Israel, travelers know that they will always receive a comfortable room at a fair price.
In addition, the strategy of segmenting the market by types of travelers that proved so successful in the United States also works abroad, but in a different way. Segmentation in the hotel industry is a relatively new concept in Europe, and in Asia it is virtually nonexistent. This is largely because in many of the developing nations of Asia, travel has only recently become an option for the majority of people. As a result, not every type of Holiday Inn hotel will be successful in every country. The company must know each market very well before it decides which type of hotel to open. Does the area draw mainly tourists or business travelers? How long do visitors usually stay? Do people from surrounding areas travel often? What types of accommodations do competitors offer in the area? By knowing the answers to questions like these, Holiday Inn is able to decide which type of hotel will best serve the needs of travelers to the area. For example, the company opened a SunSpree Resort in Arequipa, Peru, close to Machu Pichu, a popular international tourist destination. Holiday Inn’s management team feels that Sunspree has a great chance for success in this location because the hotel caters to tourists.
In the same way, Holiday Inn management expects a mix of business and leisure travelers to visit Seoul, South Korea. Therefore, the new Holiday Inn Seoul appeals to a broad range of travelers by offering a business center, banquet facilities , four restaurants, a fitness center , and a gift shop.
Just as in its early days of expansion in the United States, Holiday Inn is accomplishing its international expansion through a mix of wholly owned facilities and franchises, depending on the availability of resources and potential for profit in each local market. Although franchising agreements place less risk on Holiday Inn Worldwide, they also require the company to give up more control than it would by opening wholly owned facilities. However, franchises must adhere to strict quality standards if they intend to operate under Holiday Inn’s famous name.
Lewis and his team also recognize that even though travelers have similar expectations for the quality and value they get in a hotel, sometimes they like to stay in places that don’t feel like hotel chains. Therefore, the company has opened hotels in Europe, Australia, and South Africa that have a style and character unique to their locations. In this way, Holiday Inn is able to tailor its global product to local markets.
Nonetheless, Holiday Inn’s promotion strategy is decidedly global, regardless of which markets it enters. Lewis bases the strategy on two themes: “Welcome” and “Stay with somebody you know.” Although the ad copy is translated when necessary, even the visual format is the same from country to country. Of course, cultural differences must be accommodated from time to time. For example, travelers in Britain preferred an ad that focused on a friendly doorman, whereas U.S. and German travelers preferred a more sentimental ad showing a businesswoman receiving a fax of a drawing from her child.
The inspiration for this global strategy came to Lewis, not surprisingly, while he was traveling. When boarding a plane at Dulles Airport outside of Washington, D.C., he passed a group of Russian teenagers gathered around a guitar player singing “Puff the Magic Dragon,” a folk song that was popular in the United States a few decades ago. This connection between cultures helped convince Lewis that the world’s people were alike in many ways, particularly in the field of pleasure and business travel.
It remains to be seen how successful Holiday Inn’s global strategy will be in the long run . The company is off to a flying start. However, competitors such as Marriott and Choice Hotels are moving quickly to make sure Holiday Inn doesn’t outpace them in the hot new global markets. But one thing is sure, Lewis and the rest of the management team are not content with Holiday Inn being a leading hotel chain in the United States. They want Holiday Inn to be the leader around the world.
商务英语作文 篇6
A number of employees clearly suffer from a lack of motivation as a result of dissatisfaction in one or more areas of their work. The key findings are outlined below:
Staff feel undervalued by the company, both on a financial and a personal level. It is generally felt that the companyˇs competitors offer higher levels of remuneration. The perception that the managers are unappreciative of staff efforts is particularly noticeable in the Sales Department.
Certain employees feel under-challenged. The company is clearly not exploiting its human resources.
There appears to be a breakdown of communication in the Production Department. The confusion and resultant ill-feeling towards managers has the potential to disrupt the production cycles.
Recommendations
We strongly recommend the following measures:
An evaluation of job profiles throughout the company to assess whether skills could be utilised more efficiently
A review of the current salary structure involving the comparison with similar organisations
It is also essential to investigate and take action regarding the communication in the Production and Sales Department.
商务英语作文 篇7
Dear Sirs:
Thank you for your letter of 25th September.
As one of the largest dealers of garments, we are interested in ladies? dresses of all descriptions. We would be grateful if you would give us quotations per dozen of C.I.F. Vancouver for those items as listed on the separate sheet. In the meantime, we would like you to send us samples of the various materials of which the dresses are made.
We are given to understand that you are a state-owned enterprise and we have confidence in the quality of Chinese products. If your prices are moderate, we believe there is a promising market for the above-mentioned articles in our area.
We look forward to hearing from you soon.
Yours faithfully,
Canadian Garment Co.Ltd.
释文
先生:
谢谢你们九月二十五日的来信。
我们是服装大贸易商,我们想购买各种规格的连衣裙。若能按附页所示品种报每打C.I.F.温哥华价,我们当不胜感激。同时请将各种连衣裙的布样寄给我们。
我们得知你们是一家国营企业,我们对中国产品的质量很有信心。如你方价格适中,我们相信上述商品在我们地区会有很好的市场。
盼早复。
加拿大服装有限公司
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