商务谈话名企简介

时间：2021-01-12 18:10:08 商务英语我要投稿

商务谈话必备名企简介

　　Marlboro is the world’s largest selling brand of cigarettes. It is made by the Philip Morris Company, originally a London-based cigarette maker. Philip Morris named the cigarette after the location of the company’s first factory in London’s Great Marlborough Street. In 1902, Morris created a New York branch to market his brands in the U.S.A. The name changed to become easier to spell and by 1924, Marlboro was advertised as a woman's cigarette. In the 1960s that changed as “Marlboro Man” came along. In America, Marlboro is the number one cigarette brand. In 2009, Marlboro's market share of 42% was larger than its two largestcompetitors combined. Marlboro had to rebrand products marketed as "Lights” or "Mild” because that gave the impression its cigarettes are safe. Marlboro has been a big sponsor of motor racing since 1972.

商务谈话必备名企简介

　　万宝路是全球销售量最大的烟草品牌，它是由伦敦烟草公司菲利普·莫里斯制造。菲利普·莫里斯将第一家公司厂址所在的伦敦万宝路街命名为公司的烟草品牌。1902年，莫里斯在纽约开创了分公司，其产品开始在美国销售。品牌名称也变得更加简洁明朗，易于拼写，到1924年，万宝路在广告中将其宣传成是女人的香烟。20世纪60年代，“万宝路男性”也应运而生。在美国，万宝路是香烟第一品牌。2009年，万宝路的市场份额比两大竞争对手的总和还要多42%。为了让消费者认定该品牌香烟的安全性，公司将产品宣传为“Lights”或是“Mild” 。从1972年开始，万宝路就一直是赛车运动的重要赞助商。

　　Manchester United Football Club is the biggest brand in world football and the world’s richest club. The English Premier League club was founded as Newton Heath in 1878 and changed its name to Manchester United in 1902. It is one of the most successful clubs in English football and perhaps the most widely-supported in the world, with as many as 350 million fans. In 2010, Forbes magazine ranked Manchester United second to the New York Yankees in its list of the world’s most valuable sports team brands.The club has always managed to secure lucrative sponsorship deals and regularly receives the highest share of TV rights. United manage its worldwide exposure well through its own TV channel, MUTV. It also has a financial services arm and a foundation to help poorer children succeed.

　　曼彻斯特联足球俱乐部是全球最大的足球俱乐部品牌，也是全球最富有的俱乐部。1878年，曼联的'前身叫作牛顿·希斯，1902年更名为曼彻斯特联。它是英格兰足球史上最成功的俱乐部之一，或许也是全球获得支持最广泛的俱乐部，全球有3亿5000万名球迷。2010年，福布斯杂志将曼联评选为全球最有价值的体育团队之一，第一名是纽约扬基队。该俱乐部总是能够获得金额不菲的代言费，以及最高额的电视转播权。曼联是通过自己的电视频道-MUTV来直播比赛的。曼联还资助其他人，它们还建立了自己的基金来帮助更多贫困的孩子取得成功。

　　"Since it was founded, Louis Vuitton has been a byword for stylish, elegant luggage." This comment from its website highlights the secret of the company’s success from its very beginnings in 1854. Louis Vuitton workedfor the French royal family and developed an understanding of what made good luggage. His famous LV monogram is found on most of today’s products, ranging from trunks, bags and purses to shoes, watches andsunglasses.The company sells most of its products in classy boutiques in up-market department stores. Another cornerstone of the company’s success is the attention to craftsmanship. The website says: "The choiceof the finest materials, experienced craftsmen and the extreme care devoted to all manufacturing phases ofour items, perpetuate and renew our tradition of excellence."

　　“自从路易斯威登成立以来，它就一直是时尚、奢华皮具的代名词。”这是其官方网张中的一句评论，该网站也告诉了我们从1854年成立以来的成功秘诀。路易斯威登曾经是法国皇室的御用物品，这也说明了皮具品质高贵的原因。该公司著名的商标是一种将首字母组合的图案，这一图案在行李箱、箱包、钱包、鞋、手表、太阳眼镜上都能看见。该公司绝大部分的产品都在高档商店中售卖。该公司成功的另一大基石就是专注于手工技艺。网站称：“我们选择最优质的面料、顶级的手工技师、细致入微的制作融入在了产品的每一个环节之中，展现并重新塑造了我们的传世经典。

【商务谈话名企简介】相关文章：