商务英语写作技巧精选
1. State your conclusion first.
1.先陈述结论。
People today are simply too busy to ponder your thought processes. They need you to get to the point of the email within the first two sentences.
现在人们没有时间去斟酌你的思考过程。他们需要你在前两句话中直接点明邮件的主旨。
Wrong: In this white paper, we will investigate the potential impact of remedial sales training in our buyer/seller relationships. First, let us discuss the initial conditions which precipitated our inquiry.
错误示例：在这本白皮书中，我们将调查补救销售培训对顾客和销售员关系的潜在影响。首先，在开始调查之前，让我们讨论一下初始条件。
Right: If we dont fund the ABC sales training program, our sales will plummet.
正确示例：如果我们不投资ABC销售培训项目，我们的`销售额会大幅降低。
2. Be personal rather than impersonal.
2.使用第一人称而不用无人称句子。
Strong business writing strengthens relationships. But how can you have a relationship with somebody you dont know or who hides behind biz-blab?
有力的商务写作能巩固关系。但是如何和陌生人或是满口术语行话的人建立关系呢?
Wrong: "The operational goals of this organization include an increase in morale as well as overall jobsatisfaction."
错误示例：这个组织的运作目标包括鼓舞士气和提高工作满意度。
Right: "I want to enjoy working here. Ill bet you do, too."
正确示例：我想要享受在这儿工作。我相信你也是。
3. Give concrete examples rather than abstract concepts.
3.举实例而不是谈抽象的概念。
While abstract concepts have value, theyre difficult to understand when not anchored by an actual example.
虽然抽象概念有一定价值，但是如果没有实例加以解释就很难理解。
Wrong: "The ability for sales and marketing to cooperate on sales opportunities is crucial to sustainable revenue growth."
错误示例：通过销售和营销能力提高销售几率对可持续的销售增长至关重要。
Right: "The other day, we lost the Acme account because our sales message and our marketing message didnt jibe."
正确示例：因为销售信息和营销信息不匹配，我们失去了重要客户。
4. Appeal to emotion as well as intellect.
4.兼顾情感和理性
Human beings make decisions based on their emotions and then find intellectual reasons to defend the decision.
人们根据情感做决定，然后再为决定找智力方面的理由。
Wrong: "Our records indicate that 10% of our sales opportunities are lost without any sustained effort in the area of competitive analysis and comparison."
错误示例：我们的记录显示我们因为缺乏在竞争分析和比较方面的持续努力而丧失了10%的销售机会。
Right: "Everyone around here loves winning deals so much that we get skittish when it comes to finding out why we lost a de
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