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商务英语作文

时间:2021-02-28 19:26:19 商务英语 我要投稿

有关商务英语作文锦集十篇

  在平凡的学习、工作、生活中,许多人都写过作文吧,作文一定要做到主题集中,围绕同一主题作深入阐述,切忌东拉西扯,主题涣散甚至无主题。相信很多朋友都对写作文感到非常苦恼吧,下面是小编收集整理的商务英语作文10篇,仅供参考,希望能够帮助到大家。

有关商务英语作文锦集十篇

商务英语作文 篇1

  subject:askingfordeferredpayment

  dearsirs,

  yourinvoiceno。1223forus$80,000worthofgoodssuppliedon20thjulyisdueforpaymentattheendofthismonth。mostunfortunately,afirebrokeoutinourwarehouselastweekanddestroyedacertainpartofvaluableconsignment。ourclaimisnowwiththeinsurancecompany,butitisunlikelytobemetforanotherthreeorfourweeksanduntilthenwearefacedwithadifficultfinancialsituation。iamthereforewritingforpermissiontodeferpaymentofyourinvoiceuntiltheendofseptember。

  asyouknow,myaccountswithyouhavealwaysbeensettledpromptlyanditiswiththeutmostregretthatiamnowforcedtomakethisrequest。ihope,however,thatyouwillfinditpossibletograntit。indoingsoyouwouldrendermeaserviceishouldneverforget。

  yoursfaithfully,

  xxxx

  主题:要求延期付款

  亲爱的先生:

  贵方7月20日所供第1223号发票项下货物之款项80000美元定于本月底结付。非常不幸,上星期我方仓库发生火灾,毁坏了一部分贵重货物。我们现在正向保险公司提出索赔,但在三四个星期之内,不可能会给予赔偿。在此之前,我方财务形势严峻,故此我们写信请求贵方同意我们推迟到9月底付款。

  贵方知道我们一向能迅速与贵方结帐。这次我们被迫向贵方提出这个要求,实在抱歉。我们希望贵方能同意这个要求。若是如此,我们将永远记住贵方给予的帮助。

商务英语作文 篇2

  Gentlemen:

  Your delivery of [description of goods] which was received by us on [date] does not meet the specifications as outlined in our contract of [date] .

  Inasmuch as this merchandise does not meet our requirements, we are hereby requesting that you suspend any future deliveries as called for in our herein referenced contract and release us from that certain contract.

  Due to our contractual commitments, we must supply our customer with the appropriate goods within a specified period of time which requires that we now proceed to make our purchases from a different source.

  We would appreciate receiving your release as soon as possible.

商务英语作文 篇3

  Facing Business Challenges at Holiday Inn Worldwide

  Sending Invitations Across the Globe

  In the 1960s a family vacation in the United States usually meant loading the kids into the station wagon and driving off down the highway toward a tourist destination. And when weary vacationers needed to rest for the night, they often looked for the familiar green signs with “Holiday Inn” written in script and a colorful star for emphasis. All across the United States, this sign welcomed travelers to Holliday Inn hotels with promises of quality, comfort, and value.

  By 1968 Holiday Inn was so well known in the United States that it began opening franchises in Europe. In 1973 the company opened its first Asian hotel in Japan, and in 1984 it became the first U.S.-based hotel to open for business in China. For 25 years Holiday Inn enjoyed great success in the European and Asian markets, opening 600 hotels and earning a reputation as upscale , professional, and well run.

  However, in the 1980s Holiday Inn’s fortunes were beginning to fade in the United States. Many of the franchises were outdated and substandard . Family vacationers were being replaced by business travelers as the hotel industry’s bread and butter , and aggressive competitors with superior marketing strategies were targeting this growing segment . In addition, overbuilding had set off a wave of price discounting . As a result, both Holiday Inn’s share of the lodging market and its image took a nosedive .

  But in the 1990s this icon of the U.S. highway was brought back to life after being purchased by Bass PLC, a British conglomerate. Bass moved quickly to make Holiday Inn Worldwide the leading hotel chain, not just in the United States but around the globe. In the United States, Holiday Inn pursued a strategy that segmented the market into different types of travelers and created a unique type of lodging for each group. Under names like Holiday Inn Express, Holiday Inn Select, Sunspree Resorts, and Crowne Plaza, the company offered different accommodations and amenities at different prices to suit the diverse needs of business and leisure travelers. Combined with a campaign to bring all of the franchises back up to a high standard of quality, the strategy quickly began to pay off.

  Even so, the top brass at Holiday Inn Worldwide knows that the greatest growth potential is not in the saturated U.S. market but in the evolving markets of Europe, Asia, and Latin America. With increasing tourism and business development in these regions, the demand for comfortable, consistent, and affordable accommodations is booming . Holiday Inn needs a strategy for tapping this vast potential. Would the strategies that fueled Holiday Inn’s turnaround in the United States bring similar results internationally? Large-scale construction of new hotels will play a major role, so what kinds of hotels should they be? How can the company best meet the needs of a wide variety of international travelers? Should Holiday Inn expand through franchises or by opening company-owned hotels? Should the same type of promotion be used for the entire global market or should it be localized to each geographic area? These are questions that Raymond Lewis faces daily as vice president of marketing. If you were Lewis, how would you answer them?

  Meeting Business Challenges at Holiday Inn Worldwide

  Part of Raymond Lewis’s job is to monitor and predict changes in the ever-evolving global market . Among the trends he has observed is the increasing similarity between the needs and desires expressed by consumers and businesses around the world in certain product categories such as lodging. On the other hand, Lewis knows that various countries and cultures approach purchases differently, and that people of various cultures respond differently to product promotion . His challenge, then, is to figure out how to satisfy both the similar and the diverse needs of each new market.

  Lewis also knows that all travelers, regardless of where they are from or where they are going, share many of the same desires, fears, and expectations when they are traveling. They may not speak the same language or live the same lives while at home, but when they’re on the road, all travelers are (1) away from home and out of their personal comfort zones, (2) in different and often unfamiliar surroundings, and (3) subject to the same hassles and hardships. Therefore, Holiday Inn focuses on delivering a consistent product around the world. This way, whether the hotel is in South Korea, India, Buenos Aires , or Israel, travelers know that they will always receive a comfortable room at a fair price.

  In addition, the strategy of segmenting the market by types of travelers that proved so successful in the United States also works abroad, but in a different way. Segmentation in the hotel industry is a relatively new concept in Europe, and in Asia it is virtually nonexistent. This is largely because in many of the developing nations of Asia, travel has only recently become an option for the majority of people. As a result, not every type of Holiday Inn hotel will be successful in every country. The company must know each market very well before it decides which type of hotel to open. Does the area draw mainly tourists or business travelers? How long do visitors usually stay? Do people from surrounding areas travel often? What types of accommodations do competitors offer in the area? By knowing the answers to questions like these, Holiday Inn is able to decide which type of hotel will best serve the needs of travelers to the area. For example, the company opened a SunSpree Resort in Arequipa, Peru, close to Machu Pichu, a popular international tourist destination. Holiday Inn’s management team feels that Sunspree has a great chance for success in this location because the hotel caters to tourists.

  In the same way, Holiday Inn management expects a mix of business and leisure travelers to visit Seoul, South Korea. Therefore, the new Holiday Inn Seoul appeals to a broad range of travelers by offering a business center, banquet facilities , four restaurants, a fitness center , and a gift shop.

  Just as in its early days of expansion in the United States, Holiday Inn is accomplishing its international expansion through a mix of wholly owned facilities and franchises, depending on the availability of resources and potential for profit in each local market. Although franchising agreements place less risk on Holiday Inn Worldwide, they also require the company to give up more control than it would by opening wholly owned facilities. However, franchises must adhere to strict quality standards if they intend to operate under Holiday Inn’s famous name.

  Lewis and his team also recognize that even though travelers have similar expectations for the quality and value they get in a hotel, sometimes they like to stay in places that don’t feel like hotel chains. Therefore, the company has opened hotels in Europe, Australia, and South Africa that have a style and character unique to their locations. In this way, Holiday Inn is able to tailor its global product to local markets.

  Nonetheless, Holiday Inn’s promotion strategy is decidedly global, regardless of which markets it enters. Lewis bases the strategy on two themes: “Welcome” and “Stay with somebody you know.” Although the ad copy is translated when necessary, even the visual format is the same from country to country. Of course, cultural differences must be accommodated from time to time. For example, travelers in Britain preferred an ad that focused on a friendly doorman, whereas U.S. and German travelers preferred a more sentimental ad showing a businesswoman receiving a fax of a drawing from her child.

  The inspiration for this global strategy came to Lewis, not surprisingly, while he was traveling. When boarding a plane at Dulles Airport outside of Washington, D.C., he passed a group of Russian teenagers gathered around a guitar player singing “Puff the Magic Dragon,” a folk song that was popular in the United States a few decades ago. This connection between cultures helped convince Lewis that the world’s people were alike in many ways, particularly in the field of pleasure and business travel.

  It remains to be seen how successful Holiday Inn’s global strategy will be in the long run . The company is off to a flying start. However, competitors such as Marriott and Choice Hotels are moving quickly to make sure Holiday Inn doesn’t outpace them in the hot new global markets. But one thing is sure, Lewis and the rest of the management team are not content with Holiday Inn being a leading hotel chain in the United States. They want Holiday Inn to be the leader around the world.

商务英语作文 篇4

  启事是一种公告性的应用文。机关、团体或个人如有什么事情向他人公开说明某事或请求帮助,或对群众有什么要求,可把要说的意思简要地写成启事。启事有多种,象寻人启事、寻物启事、征婚启事、开业启事等等。

  寻物启事

  A Jacket Lost

  In the playground, May12, a Jacket, green in colour and with a zipper in the collar lost, finder please return it to the owner, Krutch. Room 203, Dormitory 9.

  寻茄克衫

  5月12日本人不慎在操场丢失一件绿色,领口有拉链的茄克衫。拾到者请把茄克衫还给失主克鲁奇。地点九号宿舍楼203房间。

  订婚启事

  NOTICE OF ENGAGEMENT

  Mr. and Mrs. Holand Walshman have the honour to announce the engagement of their daughter, Miss Lucy, to Mr. Samual Russell on Saturday, August 11, 20xx.

  订婚启事

  荷兰德·沃尔什曼先生及夫人荣幸地宣布,他们的`小女露西与塞穆尔·罗素先生于20xx年八月十一日(星期六)订婚,兹特敬告亲友。

商务英语作文 篇5

  跟商业行业或者是商业现象的发展经济等等有关系,出题的形式可以是图表英语,也可以是提纲作文。

  不论是哪种形式作文,只有第一段写作方式是不一样的,比如说图表中你要进行图表描述,最后要进行描述,但是二三段的论述和结论其实都一样,那么在这里来看几个例子。

  第一个是我们说的食品安全问题。那如果是出到这种类似于社会比较负面的作文的话,主要的写作方式就要对这种现象进行分析,对它的原因进行解释,对它的根源进行探索,为什么食品安全频发?我们给观众稍微列了几个提纲,比如说食品安全问题频发第一个原因,是因为这些食品的生产商他们缺乏责任意识,所以在生产的时候不顾忌消费者的食品安全。或者是这些生产商,他们可能更加关心的是经济利润又或者是他们忽略了消费者的健康甚至是生命。那么还可以说是相关部门对于这种食品安全生产流程缺乏严格的监管,那我们可以从以上四条原因去进行拓展,最终把这篇文章给写出来,在结尾的时候我们可以写一些建议和措施,比如说这种问题我们应该引发关注予以解决。

  还有几个话题我们来看一下。

  第二个叫做山寨产品,其实也跟产品的质量低下问题有关系,那么它可以是图表作文以用来画,或者提纲作文是可以的,那山寨产品的名字叫

商务英语作文 篇6

  Dear

  Thank you for your comments.

  A copy of your letter has been forwarded to the author for his response. I am sure you will be hearing from him in the near future. I am pleased that you found our article informative and hope that you will continue to read our publication. Should you have any comments or questions in the future,please do not hesitate to write to this office.

  We value our readership and are proud to have you as a member of our family of subscribers.

商务英语作文 篇7

  Dear

  Thank you for your kind letter regarding your exceptional treatment by one of our employees.

  A copy of your letter has been forwarded to the personnel department and will be included in the employee's file. So seldom is it that a customer takes the time to write a letter of appreciation,that I feel moved to reward your initiative. Please accept the enclosed certificate,which,when presented,will entitle the bearer to a ten percent discount on the merchandise being purchased at that time.

  This is but a small token of our appreciation of customers such as you,upon whose satisfaction we have been allowed to grow and prosper in this highly competitive marketplace. Again,on behalf of our entire organization, a heart-felt thank you.

商务英语作文 篇8

  Dear

  Everyone here at [name of firm] was saddened to learn of [name of employee] sudden illness.

  We know that this came on without any warning and while the proceeds from the group policy insurance coverage will defray a substantial amount of the medical costs, you may have need for some additional financial assistance to see you through this difficult time.

  Please do not hesitate to call on us if you need our assistance in this area. We consider [name of employee] to be one of our most valuable employees and a fine individual as well and would be most appreciative if you will let him know that we are all thinking of him

商务英语作文 篇9

  Gentlemen:

  This is to inform you that we are unable to make delivery on the above referenced purchase order on the date indicated.

  We should have our merchandise ready to ship within 10 days of the original delivery date and we hope that you can hold off until that time.

  We did want to inform you of this delay as soon we were advised in order to give you as much time as possible to make alternate arrangements, if necessary. We can assure you, however, that if your order remains in force we will expedite delivery to you as soon as we have received the merchandise.

  Please accept our apology for this delay and thank you for your understanding.

商务英语作文 篇10

  subject:bankdraftpayment

  dearsirs,

  thegoodsundercontractno。555wasdeliveredhereingoodorderandconditionandwearequitesatisfiedwithit。

  pleasefindabankdrafttothevalueofus$80,000forpaymentofyourinvoiceno。1223sentbyairmail。anacknowledgementinduecoursewillbeappreciated。

  yourstruly,

  xxxx

  主题:汇票付款

  亲爱的先生;

  第555号合同项下的货物完好的运抵我处,我们对货物甚感满意。

  现寄去面额80000美元的银行汇票一张,以结清贵方航邮来的第1223号发票账款,请查收。如若及时给我方收讫通知,将不胜感激。

  你忠实的

  xxxx

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